What’s Missing from Omnichannel?
Crafting a Connected Omnichannel Experience An omnichannel experience, where all of the touchpoints that come into contact with a customer are consistent and connected, is the baseline of what brands need to deliver in order to retain customers and gain new ones in 2022. And yet, often brands still get this part wrong. My family and I recently installed a new home security system that my husband signed up for. He downloaded the app and set up all of the alarms and cameras around the house, and I also downloaded the app on my end so that I can turn the system on and off (mostly so that I can…Read more