Jen Maroney is a User Experience Director, creative brainstorming facilitator, artist, and writer. Her user experience design for Novartis’s Heart Partner app garnered the 2016 DTC National awards for Best Mobile App – Gold and Best Patient Support & Engagement – Bronze, Finalist in the Global Interaction Design Awards, as well as the Appy Awards Best Health & Fitness app for 2016. She also was honored with the MM&M award — Best Branded Website for Consumers in 2017.
Jen holds a Mini-Masters Certificate in User Experience Design from Rutgers University. She has been creating excellent experiences in the digital space for over 14 years. Her client experience includes Janssen, Pfizer, Novartis, Boehringer Ingelheim, Toyota, and Nissan. Jen’s work on aligning with teens through usability testing led to deep insights that ensured success for therealcost.gov, the FDA’s historic, groundbreaking campaign aimed at this age group.
Jen wrote “Designing Healthcare Apps for Delight” for Smashing Magazine, is a frequent Guest Lecturer at NYU’s ITP, and presented “UX and Healthcare: You are the Leadership” to the Interaction Design Association. She was a teacher’s assistant at the Art Student’s League, is a member of Con Artist collective and has shown her mixed media paintings in Williamsburg. She teaches creativity, user experience, and branding through her work with Natasha Reilly Creative Producing.